Airbnb review widget: How do I embed all of my Airbnb reviews on my own website?

If you are a property manager or host I’m sure you´ll have heard of Airbnb. We are not revealing anything new to you by telling you that it is one of the biggest vacation rental platforms in the world. But, do you know what the key element is, on which the company bases its platform and indeed without which it would not exist? 

The importance of ratings and reviews on Airbnb

The rental platform Airbnb bases it business on something absolutely fundamental; creating  confidence between owners and guests. To be able to generate this confidence, they have  designed a large number of mechanisms. One of these is the way that it uses, and the high level  of importance that it gives to, ratings and reviews of guests and hosts. The platform has also  established very strict rules to ensure that these reviews are trustworthy.  

This is not a makeshift strategy… The vacation rental platform pivots its business around verified  reviews because it is aware of the weight they carry when it comes to the decisions that guests  make in the search for this type of accommodation. 

Being an Airbnb Superhost

To further instil confidence in its guests, Airbnb created the concept of the Superhost. This is how  they recognise the achievements of hosts that go the extra mile for their guests by rewarding  them with higher visibility within the search results on their website.  

So, how does Airbnb identity Superhosts? They have various criteria, but one of those is  according to the scores given by guests who have previously stayed in the letting. The status of  Superhost is only achieved by owners that receive an average rating of 4.8 or higher. 

In order for Superhosts to obtain this score and enjoy the benefits of higher visibility and volume of traffic to their page, they need to remain proactive when it comes to Airbnb reviews. For example, its important to leave host-reviews for their guests, as well as responding the those reviews left by the guests themselves. This especially holds true if they leave negative reviews.

Without doubt, if you have a vacation rental and you trust Airbnb, it’s in your best interests to  accumulate a sufficient number of reviews and that these achieve the highest score possible. If  you do this and continue to interact with your guests, you’ll have many opportunities to achieve a  higher profile within the “host community” on Airbnb and ultimately obtain Superhost status. 

Every step you take to boost the number of reviews you receive, as well as ensuring that these  achieve a high score, will lead to an increase in the number of people who trust your vacation  rental listing when it comes to making a reservation. Further down the line, this will translate into  higher occupancy and higher average receipts.  

Why should we collate all Airbnb reviews on our own website?

As you can see, there are many benefits to receiving positive reviews and growing your profile on  Airbnb. However, these benefits can increase notably if these same reviews are also shown  on our website.

It has been proven that people have more confidence in ideas that are expressed across various  platforms (Convertize – Travel Pulse ^[1]). This is called the “Multiple Source Effect”. The grouping of  your own reviews with third party reviews is the most effective strategy in generating authenticity  for your brand and demonstrating that previous guests have given your listing their stamp of  approval. As a result, more direct bookings will ensue. The main reason as to why we should  focus on the reviews on our own website is because visitors that arrive directly could be our most  profitable customers. 

When a customer comes directly to our website there is more chance of this person becoming a  customer, given that our listings are now no longer competing with those of other property  managers on other online marketplaces. Moreover, on our own website, the lettings that interest  these customers are positioned next to other properties that we also manage. As a result, as long  as the client remains on our website and makes a booking from the selection available, we win  either way. Also, when this customer comes directly to our website, we save on the commission  fees that the online marketplaces charge. 

In addition, the concentration of reviews in one place has further advantages: it boosts your visibility, enhances your profile, increases the possibilities of converting the potential customer visiting your website into a reservation and benefits the global positioning of your website. In summary, they can help your vacation rental business can grow. 

How can we fully utilise all of the dispersed ratings and reviews currently spread across Airbnb and similar sites?

As mentioned previously, 70% of consumers consult various reviews sites when choosing a company to book with. By showing the consumer all of this information on your website, you can help to avoid them leaving for another site. As a result, your direct reservations will increase significantly.

The best way to compile all of the ratings and reviews scattered across different websites and combine them on your own website in order for them to add real value to your rental vacation website is through a review aggregator, such as Revyoos, using an embedded widget.

What is a widget?

A widget is a component that can be shown in a certain point on the interface of your website. It  is normally a visual component, therefore once added and configured, you’ll be able to see the  result on your webpage. 

There are many varieties of widgets: widgets to add image galleries, widgets to add buttons or  links and in our case, widgets to add ratings and reviews from Airbnb, as well as other verified  third party reviews. 

Airbnb ratings and reviews widget 

With Revyoos it’s easy to add all of your disparate ratings and reviews from Airbnb and other sites  to your website, helping you to take full advantage of them, thanks to our specially designed  widgets. As well as displaying your verified Airbnb ratings and reviews, these widgets allow you to  improve your SEO positioning on Google and other search engines. Thanks to Rich Snippets  (structured data), you can show the number of stars awarded to you by your guests on the list of  Google search results.  

With Reyvoos, in just a few minutes you can include all of your external reviews on your website, generating more confidence amongst its visitors and obtaining more direct reservations. Our widgets allow you to embed your reviews not only from Airbnb, but also the other main vacation rental platforms such as Booking, VRBO, Expedia, Tripadvisor as well as other platforms such as TrustPilot, Facebook and Google MyBusiness.

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