Booking.com Opinions Widget: How do I embed all my Booking.com ratings and reviews on my own website?

Booking.com is one of the most important travel agency websites in the world. As a property manager, it’s an online platform that you really can’t afford to ignore. However, it’s also so much more than that…

Booking.com offers millions of travelers everything they need for their trips and vacations rental properties, but also hotels, hostels and an array of travel options. The booking platform Booking.com combines established brands, large hotel chains and airlines as well as small and independent businesses and connects them to a global audience.

If you are a host or property manager, it’s in your best interest for your listings to appear on Booking.com given the opportunities available to help you to grow your business.

The figures are astounding: Booking.com is available in 43 languages and offers more than 28 million accommodation options, including more than 6.2 million options for houses, apartments and other unique stays. Your property could be amongst these too.

How and why Booking.com is so popular amongst travelers

Booking.com employs multiple strategies to ensure that it remains at the forefront of the minds of millions of travelers across the globe when it comes to booking a vacation rental. These strategies are based around the following: their enormous variety of their offerings, a policy of low prices and the comparable quality of the listings and the ratings and reviews provided by previous guests.

Upon visiting Booking.com, irrespective of where or what you search for; an apartment, a luxury hotel or a charming camping site, the platform offers you a variety of possible types of available bookings and all of this in one place.

Each listing is ordered by price, prominently displaying the ratings, reviews and scores awarded. This allows the visitor, even at just a glance, to be able to choose the most economical and best rated accommodation for them.

How does Booking.com generate confidence amongst its users?

Confidence is fundamental in enabling a platform such as Booking.com to operate successfully. Booking.com is entirely conscience of this and achieves the required confidence via a solid policy based around ratings and reviews from all previous guests that have stayed in the wide variety of listings offered.

Average ratings are very important to Booking.com. Because of this, they allow guests to leave a score from 1 to 10 for every stay made. Afterwards, the platform, using these average scores awarded, provides its own comments. With these additional comments, such as “9.3 fantastic” or “8.6 fabulous”, customers can more securely evaluate the experience that awaits them with each listing. If after this they still require more information, they can read, in detail, the individual ratings and reviews left by the most recent previous guests.

The influence of Booking.com comments

Booking.com gives great importance to comments and takes steps to ensure that guests’ reviews are real. The reason they do this is to ensure that future guests have all the information they require to then have the confidence to make a booking and not feel scammed by the actual reality of the accommodation when they arrive.

Such is the emphasis given to these guest comments, that several of the most important of these are placed on the description page of the listing to which they belong. In summary, Booking.com includes these comments within the most important section of the listing, with regards to supplying future guests with the most relevant information surrounding each accommodation.

Guests’ comments included in these pages are answers to questions such as “What did you like most about your stay?” and are used to highlight and reinforce the key features and Unique Selling Points of each vacation rental.

Using Booking.com comments to become an outstanding host

Booking.com boasts of millions of verified guest comments with the objective of using them to facilitate new clients finding the best vacation accommodation, according to their budget and their specific requirements.

After vacating the rental, guests are asked by Booking.com what they enjoyed most about the booking, but also what they thought were the worst points about the accommodation. Both assessments are taken into account and detailed in the previous guests’ comments section for each listing.

Appearing on Booking.com and showing the positive average scores and reviews of previous guests is paramount in enabling a vacation rental listing to reach even more potential new guests.

The professionalism of the host, the vacation rental providing exactly what customers are looking for as well as value for money are all factors that contribute to guests having a satisfactory stay. They are also, therefore, important factors when it comes to filling out Booking.com questionaries after said stay in a vacation rental and the scores duly awarded.

Why should we collate all Booking.com reviews on our own website?

Appearing on Booking.com provides hosts and property managers of vacation rentals with a multitude of benefits and opportunities to grow their business. This is especially true if their listings are awarded high average scores and they obtain a large number of reviews.

Every property manager knows that these benefits are amplified even further if these ratings and reviews are also transferred to our own websites.

It has been proven that people have more confidence in ideas that are expressed across various platforms (Convertize – Travel Pulse ^[1]). The grouping of reviews obtained via platforms such as Booking.com, together with those obtained via our own sites is the most effective strategy in promoting our website. What’s more, displayed together they show that real people have given their stamp of approval to your listings, which can further result in more direct reservations.

The main reason why we should pay attention to the ratings and reviews of our previous guests displayed all around our website is that the customers that arrive without any intervention from any other third-party platform are our own exclusive clients. Right from the get-go they are our most economical guests, for whom we don’t have to pay any commission to anyone else. As if this wasn’t enough, they are also customers that won’t be receiving offers from other platforms, which could jeopardise our own chances of achieving a reservation.

In addition, the concentration of opinions in one place has further advantages: it boosts your visibility, enhances your profile, increases the possibilities of converting the potential customer visiting your website into a reservation and benefits the global positioning of your website. In summary, they can help your vacation rental business become even more competitive.

How can we fully utilise all the dispersed comments currently spread across Booking.com and similar sites?

As mentioned previously, 70% of consumers consult various reviews sites when choosing a company with which to book their vacation rental. Those who use Booking.com follow the trend. By showing customers all the information that they require grouped together on your own website, what in effect you manage to achieve is that they don’t need to consult any other website. As a result of this, your direct reservations will increase significantly.

The best way to compile all the ratings and reviews scattered across different websites and combine them on your own website, in order for them to add real value to your rental vacation website, is through a review aggregator such as Revyoos. An easily embedded widget on your own website performs the miracle-like function of bringing together all these ratings and reviews in one place.

What is a widget?

For those not yet versed in the use a widget, it is a component that can be shown on a certain point of the interface of your website. It is normally a visual component, therefore once added and configured, you’ll be able to see the result on the front-end of your webpage.

There are many varieties of widgets: widgets to add image galleries, widgets to add buttons or links and in our case, widgets to add ratings and reviews from Booking.com, as well as those from other verified third parties.

Booking.com ratings and reviews widget

With Revyoos it’s easy to add all your disparate ratings and reviews from Booking.com and other sites to your website, helping you to take full advantage of them, thanks to our specially designed widgets. As well as displaying your verified Booking.com ratings and reviews, these widgets allow you to improve your SEO positioning on Google and other search engines. Thanks to Rich Snippets (structured data), you can show the number of stars awarded to you by your guests on the list of Google search results.

With Reyvoos, in just a few minutes you can include all of your external reviews on your website, generating more confidence amongst its visitors and obtaining more direct reservations. Our widgets allow you to embed your reviews not only from Booking.com, but also the other main vacation rental platforms such as VRBO, Airbnb, Expedia, Tripadvisor as well as other platforms such as TrustPilot, Facebook and Google MyBusiness.

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